PRODUCT/MARKET:
When looking at your experience and where you want to be in 5 years I
think product/market is the last key piece of the puzzle here. I’ve had
the luxury of moving through many areas of media ranging from
entertainment to e-commerce to the network space to branded content to
outdoor and even social.
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While I value each and every one of these
experiences they all also taught me how important finding the right
product or market you want to be focused on is. Each area will take you
down a path that brings you farther away from the others.
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For example if
you decide you’re going to take that job at Zocdoc in sales because
they are a sexy venture backed start up with a ton of press and could be
the next major success story, just keep in mind that you may be
spending the next few years of your life getting to know every doctors
office in your territory and moving back into a digital media sales role
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will be increasingly more challenging with those
contacts/relationships.
For someone who is more concerned with the world
of sales then media or advertising this could be a great opportunity
however. It’s not about whats right and whats wrong its about finding
whats right for you and where you want to take your career.
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